
Russian mass media rarely features publications focusing not on social problems per se, but on those who are actually trying to do something about them. As a consequence, the society is not adequately informed about grass root and activism movements: what discussions they engage in, what kind of people they are, what motivates them and with what concepts of life and social reality do they participate in the work of civil associations, social movements, grass roots groups. The public attention is usually focused on ‘theater-carnival’ scandalous sort of events or conflicts, whereas internal activity, everyday life, the essence of talks and doubts are pretty much left behind the scenes. As a result, it is rather difficult to form any sort of general view of goings-on, catch the tendencies behind variety of newslines. The LGBT movement (movement for the rights of gays, lesbians, bisexual and transgender people) in this sense, is no different, it is actually one of the media, which remains a black box for many, despite informational openness and the Internet activity.